Case Study

How Reputation Management Improved Tony Roma's Digital Presence

CHALLENGE

  • Tony Roma's receipt survey program was incentivized guests, making feedback authenticity questionable. 

  • Third-party review sites were ignored by franchisees, who focused guest satisfaction management efforts on the survey respondents. 

  • Survey tool costs ate a significant portion of the brand marketing fund.

SOLUTION

  • Expand guest satisfaction management to third-party review sites and implement first-party feedback.

  • Incease the restaurants' star ratings and reviews on key traffic-driving sites like Google, TripAdvisor, Yelp, and Facebook.

  • Increase organic search results on Google with improved reputation management.

RESULTS

​After one year:

  • Number of reviews increased 175% 

  • Average restaurant star rating increased 7%

  • Google search results increased 1,241%

  • Google Customer Actions increased 94%

  • $30,000 annual cost savings

See more details here.

Clients

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